BTA invites people to rethink insurance: less fear, more living
When starting something new, we often run through different scenarios in our minds – what could go wrong, what might fail. For many, excessive caution has become an everyday habit. BTA invites us to look at things differently – with greater confidence in our decisions, the courage to embrace opportunities and the freedom to pursue what matters to us.
This is the idea behind BTA's slogan, “Prepare for the best!” Insurance is not just about protection when something unexpected happens. It is also about peace of mind in everyday life – the feeling that you can make plans, try new things and pursue your ambitions, knowing you have reliable support behind you.
That is why BTA is “The insurer that believes in good things!” In the world of insurance, it is easy to focus on what could go wrong. We choose to focus more on what could go right – and help people look to the future with greater confidence.
“Insurance is often associated with the worst-case scenarios in life – accidents, losses, or fear. However, its value is not only revealed when something happens. Equally important is that it helps people feel more confident when making decisions – whether traveling, creating, or planning for the future,” says Oskars Hartmanis, Chairman of the Board at BTA Insurance.
BTA emphasizes that a positive outlook on life does not mean ignoring risks or living carelessly. On the contrary, it stems from the feeling of being prepared for different situations and being able to make decisions with greater confidence.
Caution is deeply rooted in the Baltic states. It is reflected in our proverbs, such as “better safe than sorry,” as well as in our everyday habits.
“For people in the Baltic states, caution is very natural. Historically, it was necessary, but today it is increasingly important not only to be cautious, but also to move forward with confidence. The role of insurance in this context is to help people prepare for various situations and give them greater confidence to pursue their goals,” says O. Hartmanis.
This philosophy is also reflected in BTA's visual identity and the way the company communicates with its customers. BTA's mission is to help people maintain their passion and enthusiasm for life while pursuing their goals.
“Our goal is to help people maintain the pace of life even when faced with unexpected events. The true role of insurance is revealed when it helps people return more quickly to their normal lives and continue implementing their plans,” says the Chairman of the Board at BTA Insurance.
